I talked to 160 customers in the past year about their EUC plans. Here's what I learned.

April 02, 2019

In the year I've been at VMware, I've talked to 160 customers in 18 countries about their EUC plans and vision. I was surprised to learn that most companies are actually pretty similar in terms of...

Brian Madden

Brian Madden

Lead Field Technologist, End User Computing, VMware.
Brian works at VMware in the EUC Office of the CTO. Prior to that he was the creator of BrianMadden.com & BriForum. He's the author of 6 books and over 2000 articles. Brian travels almost full time around the world talking to customers, partners, and industry folks about EUC. DISCLAIMER: Everything I write on TechZone is my personal opinion, not the official view of VMware.

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4 reasons the Chromebook could be the ultimate enterprise client device

March 12, 2019

A Chromebook has a stateless OS in a laptop form factor that can run any Android app and has a real desktop browser. This very likely could become THE enterprise client device of the future....

Brian Madden

Brian Madden

Lead Field Technologist, End User Computing, VMware.
Brian works at VMware in the EUC Office of the CTO. Prior to that he was the creator of BrianMadden.com & BriForum. He's the author of 6 books and over 2000 articles. Brian travels almost full time around the world talking to customers, partners, and industry folks about EUC. DISCLAIMER: Everything I write on TechZone is my personal opinion, not the official view of VMware.

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I work for VMware, but I love Citrix! (And Microsoft. And AWS. And Okta. And lots of others!)

February 14, 2019

When I joined VMware almost a year ago, one of the reactions I got from multiple people was, “You joined VMware? But I thought you loved Citrix?” The truth is they’re right! I did love Citrix....

Brian Madden

Brian Madden

Lead Field Technologist, End User Computing, VMware.
Brian works at VMware in the EUC Office of the CTO. Prior to that he was the creator of BrianMadden.com & BriForum. He's the author of 6 books and over 2000 articles. Brian travels almost full time around the world talking to customers, partners, and industry folks about EUC. DISCLAIMER: Everything I write on TechZone is my personal opinion, not the official view of VMware.

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Brian Madden explains VMware Workspace ONE & EUC Vision: 1-hour white board video

February 08, 2019

In this hour-long video, Brian Madden explains his interpretation of VMware Workspace ONE and VMware's long-term vision for EUC. If you're meeting with anyone from VMware soon, you should watch this first to set the stage...

Brian Madden

Brian Madden

Lead Field Technologist, End User Computing, VMware.
Brian works at VMware in the EUC Office of the CTO. Prior to that he was the creator of BrianMadden.com & BriForum. He's the author of 6 books and over 2000 articles. Brian travels almost full time around the world talking to customers, partners, and industry folks about EUC. DISCLAIMER: Everything I write on TechZone is my personal opinion, not the official view of VMware.

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In 2019, DaaS has evolved to "cloud desktops". Here's what's changed.

December 13, 2018

In 2014, Gabe Knuth and I wrote a book called "Desktops as a Service". Five years later, people often ask, “How relevant is that DaaS book still today?” They also joke that, “now that 'cloud desktops'...

  • DaaS
  • Horizon
  • VDI
  • RDSH
Brian Madden

Brian Madden

Lead Field Technologist, End User Computing, VMware.
Brian works at VMware in the EUC Office of the CTO. Prior to that he was the creator of BrianMadden.com & BriForum. He's the author of 6 books and over 2000 articles. Brian travels almost full time around the world talking to customers, partners, and industry folks about EUC. DISCLAIMER: Everything I write on TechZone is my personal opinion, not the official view of VMware.

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Is 2019 "The Year of VDI?" No!

December 06, 2018

As 2018 draws to a close, the conversation whether 2019 will be “The Year of VDI” has bubbled up. Many think it will be. But I don’t; and in this post, I explain why....

  • VDI
  • Horizon
Brian Madden

Brian Madden

Lead Field Technologist, End User Computing, VMware.
Brian works at VMware in the EUC Office of the CTO. Prior to that he was the creator of BrianMadden.com & BriForum. He's the author of 6 books and over 2000 articles. Brian travels almost full time around the world talking to customers, partners, and industry folks about EUC. DISCLAIMER: Everything I write on TechZone is my personal opinion, not the official view of VMware.

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Is VDI dead?

December 05, 2018

Even though VDI has been around for over ten years, it hasn't replaced the traditional, physical Windows desktop in any meaningful way. But now it seems like everyone is talking about "Workspaces" instead of "VDI". So...

  • VDI
  • DaaS
  • Windows
Brian Madden

Brian Madden

Lead Field Technologist, End User Computing, VMware.
Brian works at VMware in the EUC Office of the CTO. Prior to that he was the creator of BrianMadden.com & BriForum. He's the author of 6 books and over 2000 articles. Brian travels almost full time around the world talking to customers, partners, and industry folks about EUC. DISCLAIMER: Everything I write on TechZone is my personal opinion, not the official view of VMware.

Read More from the Author

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